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Our Story

"In spite of our exceptional growth and expansion, at Snoozer, we never forget that our company and success was built on individual consumer satisfaction and recommendations."

1984 Manu was jobless, homeless, and sleepless in Mumbai. Nights spent on the Marine Drive were a time for survival, introspection and dreaming.

1990 After years of working around, he had his best night’s sleep at a resort abroad during a conference trip. He wondered why such comfortable beds and mattress were not available in India? Curious, he delved more in the bedding business monopolized by just a few large companies offering outdated third world products.

1992 In pursuit of his dreams, he handcrafted perhaps the first mattress in India with nearly a thousand individually pocketed coil springs nestled deep inside.

1994 Snoozer finally came into existence & commenced manufacturing small batches of pocket coil spring mattresses for the first time in India.

 

1996 India’s most discerning hotelier gave it a thumbs up and the famed The Oberoi Rajvilas was the first hotel in the country to be outfitted with Snoozer mattresses. They lasted a good 10 years which was a pleasant surprise for all involved. A few more hotels followed through. 

2002 Snoozer factory based in Punjab catches fire and burned down and a new factory is rebuilt and the team bounces back with more dreams & determination.

2004 The word of the mouth spreads about this niche’ company making exceptionally good beds and mattresses resulting in the majority of the Five Star hotel chains in India choosing Snoozer.

2006 World’s finest mattress manufacturer - Simmons joins hands with Snoozer to market to the hotel industry in India; a subtle indicator of the quality, ethics & values shared by both– a multi-national company and a home grown one.

 

2008 Snoozer moves into the premium retail mattress market through select dealers nationwide & changes the sale from consultative pushy salesman offering excessive confusing choices to an experiential one by displaying full sized mattresses in a ‘shop in shop’ format enabling customers to take a “Rest Test”.

2017 Snoozer builds India’s largest State-of-the-Art plant spread over seven acres in the peaceful and pollution-free state of Himachal Pradesh.

Afterword At Snoozer, we’re committed to delivering the most comfortable, durable & affordable luxurious mattress without any celebrity endorsements or the foreign heritage dramas associated with other mattresses. Even though we manufactured the first coil spring mattress in the country, we  chose not to compromise on our ethics & values to expand relentlessly.
We continue to be a 'niche' mattress brand  preferred by the discerning consumer.